Conference Agenda


This year, the WUC will be even more international.
We will provide only one stream – in English

Data Meets Creativity!

Introduction to the Programme of the Day

Kristján Már Hauksson | Co-Founder and COO | SMFB Engine
09:00 – 09:30

Welcome & State of the Nation

Christian Sauer | CEO | Webtrekk
09:30 – 10:00

Creativity for Performance – Managing Data, People & Processes to Turn Creativity Into Performance

Mirko Caspar | Managing Director | Mister Spex
10:00 – 10:30

Marketing at the Right Time to the Right People

Bas van den Beld | Digital Marketing Strategy Consultant | State of Digital
10:30 – 11:00

Coffee Break

11:00 – 11:30

Highlights 2016: Technical Review & Webtrekk Roadmap

Norman Wahnschaff | CTO | Webtrekk
11:30 – 12:00

Meta Perspective: Corporate Positioning & Go-To-Market Strategy of Webtrekk

Frank Schoutissen | COO | Webtrekk
12:00 – 12:15

Panel Discussion: Is Display Advertising Dead?

Florian Forstmann | Founder and Managing Director | MYTOYS GROUP
Tim Schumacher | Chairman | Eyeo GmbH (Adblock Plus)
Mirko Caspar | Managing Director | Mister Spex
Christian Sauer | CEO | Webtrekk
Kristján Már Hauksson | Co-Founder and COO | Moderator
12:15 – 12:45

Lunch Break

12:45 – 14:15

Data (Ownership) is King

Stefan Sommer | Senior Manager Data Driven Advertising | Telekom Deutschland
14:15 – 14:45

Full Picture Customer Journey Analysis

Thomas Unruh | Head of Business Intelligence | Lesara
14:45 – 15:15

Reinventing Digital Marketing with Data & Creativity

Prof. Dr. Jürgen Seitz | Professor for Marketing, Medien and Digital Industries | Stuttgart Media University
15:15 – 15:45

Coffee Break

15:45 – 16:15

Webtrekk Customer Success Story Overview

Spencer Altman | Head of Business Consulting | Webtrekk
16:15 – 16:35

WUC Awards 2016

16:35 – 16:45
► Announcement of the winners

End Keynote: Avoiding Dissonance Between Your Brand Promise & CX Delivery With Journey Analytics

Joana Van Den Brink-Quintanilha | Senior Analyst | Forrester Research
16:45 – 17:15

Audience Q&A and Wrap-up

Frank Schoutissen | COO | Webtrekk
17:15 – 17:30

WUC Rooftop Party at the House of Weekend

Alexanderstraße 7, 10178 Berlin
18:30

 

SEE WUC RECAP

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