Conference Agenda

The Era of the Hyper-Connected Customer

17 May 2017

Introduction to the Programme of the Day

Frank Puscher | Moderator

Welcome to the Era of the Hyper-Connected Customer

Christian Sauer | CEO | Webtrekk

Keynote: Humans, Robots, Things in a Hyper-Connected World

Dr. Till Reuter | CEO | KUKA

Combining Commerce, Online Advertising and TV – The ProSiebenSat.1 Data Ecosystem

Michael Walch | Director Data (DMP) | ProSiebenSat.1

Meet Your New Webtrekk Analytics

Speed Data-ing: A five-minute intro
Spencer Altman | Head of Business Consulting | Webtrekk

Coffee Break

Marketing Strategies 2017

Philipp Westermeyer | Founder | OMR

Digitization of Transportation – Exploring Innovation at FlixBus

Daniel Krauss | Founder and CIO | FlixBus

Panel Discussion: What the ePrivacy Regulation Means in the Era of the Hyper-Connected Customer

Dr. Jana Moser | Lawyer | DATAREALITY
Hendrik Kempfert | Commercial Director | Adform
Christian Sauer | CEO | Webtrekk

Lunch Break

Unlocking the Full Potential of Customer Intelligence -
How Madeleine creates a Customer-Centric Marketing Data Hub

Simone Voit | Head of E-Commerce | Madeleine Mode
Sven Kliem | Senior Pre-Sales Consultant | Webtrekk

From Data to Personalization – Customer Journey at Brille24

Thorsten Ahlers | Head of Marketing | Brille24

Leveraging the Power of a Customer Intelligence Platform

Alex Boxall | Head of E-Commerce | Greenice

Exploring the App User: A New Way to Measure Engagement

Timothy Dieduksman | Data Analyst | ING

Coffee Break

How the Supermarket Industry Uses Data to Build Digital Loyalty

Stefano Lena | VP Sales and Marketing | ContactLab

Data – Fuel for an Integrated Lifecycle Communication in Mobile

Katrin Rinder | Senior Digital Marketing Manager | DocMorris
Gerrit Rode | Sales Director | 360dialog

Reaching Your Hyper-Connected Customers with Webtrekk

Norman Wahnschaff | CTO | Webtrekk

Webtrekk Awards


Summit Rooftop Party at the House of Weekend

Alexanderstraße 7, 10178 Berlin

Gallery 2017

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