Joana van den Brink-Quintanilha

SENIOR ANALYST
FORRESTER RESEARCH

Joana’s areas of expertise include digital customer experience, tools like journey mapping and Agile methods. Joana also focuses on brand, and leads CX Index research in Europe.

Before joining Forrester, Joana was the senior customer experience manager at Elsevier, a leading provider of science and health information. She was responsible for all aspects of customer experience including measurement, strategy, customer understanding, and design. Joana has a strong background in digital customer experience through her role as editor-in-chief of Elsevier’s digital platform from 2008 to 2011.

Joana holds an M.A. (Hons) in international relations and modern history from the University of St. Andrews, in Scotland.

 

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