Workshop 1

From onsite data to marketing campaigns: Analyze, segment and retarget
(in German)


  • When? 18 May 2017, 10:00 – 14:00
  • Where? TITANIC Chaussee Berlin | Chausseestraße 30 | 10115 Berlin
  • With? Florian Richter, Director Implementation & Client Training, Webtrekk

Collecting data is great, using it is even better.

You will leave this workshop with a comprehensive understanding of how to use your analytics data to create segments and set up impactful remarketing campaigns. The workshop will be held in German by Florian Richter, Webtrekk’s Director Implementation & Client Training and Michael Magura, Trainer Digital Analytics.

This is what you can expect.


Part I: Analyzing your audience

We’ll start by getting to know the Webtrekk frontend, including the flexible Webtrekk Dashboards.

We’ll also take a look at some of the core components of turning your data into a meaningful story: cohorts, campaign performance and onsite behavior.


Part II: Creating Segments

Next we’re going to dive into Webtrekk Audience (DMP), which lets you create and customize user segments.

You will learn the ins-and-outs of Webtrekk Audience, including the important criteria to use for your segments, as well as how to create them inside the tool.

Then we will look at how those segments can be leveraged to get more out of your analytics.


Part III: Setting up a remarketing campaign

And finally, your segments come to life.

This is where we will go over how to launch a remarketing campaign based on the granular data you collected and segmented.

Then you will dive into how to analyze your remarketing campaign.


Who should attend?

The course is suitable for marketers, analysts, or anyone who’d like to know more about how to measure their online audiences and effectively target them. There are no special requirements like technical or developer skills.

Ideally, you have your own Webtrekk account or test account because the majority of the workshop consists of practical work in the tool. If not, don’t worry, you can work in our demo account.


Price for the  Workshop: €199

Please note that your participation still needs to be confirmed by Webtrekk, see T&C.

Florian Richter, Webtrekk

Florian Richter,

Connect with Florian
Michael Magura, Webtrekk

Michael Magura,

Connect with Michael

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