Workshop 3

Creating next-generation personalization with your data
(in English)

  • When? 18 May 2017, 10:00 – 14:00
  • Where? TITANIC Chaussee Berlin | Chausseestraße 30 | 10115 Berlin
  • With? Emarsys & Webtrekk

Customers expect personally relevant messages at every touchpoint in their journey.

Personalization is built on data. There is a broad range of possibilities to deliver true personalization, from email targeting to personalized web experiences to mobile push notifications and much more.

Join us and our partner Emarsys to learn about and discuss options and use cases for next-generation personalization by using the right lifecycle status of your customers.

This is what you can expect.


Part 1: Knowledge section.
Discover the latest options for personalizing your communication with the customer

Dive into best practices for the usage of Webtrekk data in order to create personalized experiences

Find out how to master your onsite personalization based on historic and real-time data

Hear interesting use cases and ways to create and deploy highly personalized and strategic email campaigns

Part 2: Round table discussion.
What’s your experience with personalization?

Have you used personalization to increase your conversion rates? Which practices have worked for your company?

In this open forum, you can swap experiences and best practices for building long-term customer engagement through personalization.


Who should attend?


This workshop is tailored to online marketers who want to
1) learn about ways to leverage their data by using personalization tactics
2) meet other marketers with the same challenges, including:
How to use Webtrekk customer data to boost revenue
How to effectively use personalization techniques, for instance personal email or onsite marketing.

Join us for this exciting workshop to unleash the power of personalization!


Price for the  Workshop: €149

Please note that your participation still needs to be confirmed by Webtrekk, see T&C.


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